Why are Amazon reviews and ratings so important to authors?
These little gold stars and reviews are like gold for authors. Amazon reviews are vitally important to authors. Here’s why:
*25 reviews and Amazon starts in including the book in “also bought” and “you might like” lists to readers who might like to read it
*50 -70 reviews and Amazon will consider the book for spotlight positions and the newsletter.
Number of reviews may affect sales ranking and some websites won’t consider or promote your book unless you have a number of reviews on the page. Reviews help readers decide whether or not to buy you book so even a few reviews help, but if the book stays hidden in the mass of books on Amazon, readers may not see it to even be able to look and decide. With over 200,000 books on Amazon a good book can remain invisible for readers who would enjoy reading it, unless it garners enough reviews that Amazon will suggest the book to the reader.
Amazon’s system called A9 uses algorithms to place product rankings. An algorithm is a process of calculations by a computer. According to Amazon, more sales equals higher rankings. If the book is selling it is higher on the list. Verified purchase reviews count more toward the rankings of Amazon sales. You can still leave a review for a book you didn’t buy through Amazon. You can review anything on Amazon whether you purchased it there or not, if you have an account there.
Reviews with ‘likes’ count more toward rankings and algorithms. So while you are reading the reviews hit that ‘like” button. This will also help the good reviews rise to the top and the bad ones float to the bottom if there are no likes for the bad ones. It’s one way to counter the mean spirited reviewers who are out there. The ‘likes’ help the reviewers Amazon review stats and also helps the author with a higher-ranking review.
Amazon reviews are important! A review can be short. Anyone can write one in just five minutes. Writing a review is one of the biggest things you can do to help the author of the book you just enjoyed. So please, write a review!